Team JAMAICA BLUE® UAE set to excel at the 2015 Latte Art championship
Jamaica Blue ® has established itself as a premium café chain in UAE and represents the shifting interest towards artisan coffee. Its exclusive single origin coffee and signature blends, sourced from Jamaica blue mountains are popular among the UAE residents. One of the key reasons for its success has been its highly talented and trained pool of baristas serving delectable coffee in all its outlets. Its baristi have been consistently acknowledged at prestigious coffee forums. Team Jamaica Blue UAE has particularly won big at the UAE Latte Art championships for the past two years. For this year’s UAE latte art competition, it has selected its two member barista team including the two times awardee & head barista from Jamaica Blue UAE, Nouman Qureshi, for participation.
The 2015 UAE latte Art championships, held annually, is a part of the international coffee and tea festival, to be conducted at the Meydan gallery from 11th– 13th November in Dubai. The festival has witnessed rising interest in the UAE coffee community, owing to its showmanship, global stature and the burgeoning coffee consumption. As a result, the 2015 championships have grown to include four categories of barista capabilities – barista championship, latte art championship, brewers cup championship and cup tasters championship. The winners are consequently selected to represent UAE on the international stage in respective categories.
Expectations are high from the team Jamaica Blue UAE. The brand has invested significantly in growing its talent pool around the world. Its state of the art barista support software is an industry innovation, serving as a global knowledge sharing platform for JB baristi. Mr. Umang Suri, CEO, Jamaica Blue UAE opines “Our Barista is at the heart of brand Jamaica Blue. Hence, we take utmost care in upgrading his/ her skills. The Barista championships create a healthy competition and act as a boost for talented baristi within UAE and the world. I am confident that Team Jamaica Blue UAE will perform well at the championships.”
The standards have been set high for the contenders from Team Jamaica Blue UAE. Nouman Says “The competition has exacting standards to be met like measured ingredients, special competition cup etc. We have been practicing hard to deliver the winning cup. We are confident to maintain our successful track record. I deeply appreciate the support provided by our colleagues at Jamaica Blue UAE.”
For more than twenty years, Jamaica Blue® has been providing premium coffee concoctions and quality coffee beans to happy customers. “We are offering a quality cafe experience to UAE customers with Jamaica blue ®. Jamaica Blue represents the shift towards the third wave of the coffee movement, and the UAE customers have welcomed the concept”. Says Mr. Umang Suri, CEO, Capital Group. In addition to its existing tally of 13 outlets in UAE, It is all set to add two new outlets in Media City and Ibn Battuta. The future looks bright for the premium café brand in UAE
About Jamaica Blue ®
Established in 1992, Jamaica blue ® is a premium coffee shop brand owned and operated by Foodco, one of Australia’s most successful retail franchise companies. Jamaica blue® has a growing network of more than one hundred cafes around the world in Australia, New Zealand, China, United Arab Emirates and Singapore. The success of the brand has been built on two beliefs: sourcing the very best coffee and a belief in using only fresh, locally sourced ingredients. This has allowed the brand and its franchise partners worldwide to be flexible and creative with various café formats ranging from fully licensed café restaurants to hole in the wall espresso bars.
About Capital Group
Capital group is a diversified conglomerate with interests in Out of home communications, events, sports and F&B business. Since its inception in 2008, Capital group has scripted an exponential growth story with a business turnover in excess of 65 million USD. Capital group has multiple companies in its portfolio, of which prominent are Capital Marketing for advertising solutions with an undisputed OOH market share of 70% in UAE, Capital Events and Marketing managing the Dubai fashion week and the UAE beach soccer, Capital Retail and Hospitality managing the Jamaica Blue® brand as exclusive partners in the UAE. The group has also expanded to India with Capital World Media services, with the aim of providing cost effective advertising platform in the realm of airport and outdoor media.